![\"\"](\"http:\/\/www.fuenfnullzwei.de\/hp2015\/wp-content\/upload\/2011\/05\/HF-raplapla-image1.jpg\" "\\"HF-raplapla-image1\\"")
<\/p>\nProposal
\nCompetition Neons FMAC Geneve<\/p>\n
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The concept of the piece is to combines the word with a specific font (Museo Sans) and a visual appearance that supports the word in its meaning. And on the other hand makes absolutely clear that this word is not an commercial advertising.
\nThe support and the difference is the light level spread out by the piece. While an advertising is normally as bright as possible this piece isn’t. The meaning to be completely “mou” or\u00a0 “\u00e1 plat” forces the sign to glow on a minimal – but viewable – level.<\/p>\n
By installing only one strip of neon inside the letters (normally 2-3 lines) the piece will be\u00a0 on a reasonable visibility level during the night, but will never compete with the other\u00a0 signs installed around the Plaine de Plainpalais.<\/p>\n
The simple and beautiful word seems to come directly out of a comic in its onomatopoeic
\nform – but is in fact much older. The oldest source in literature (according to “le Tr\u00e9sor de la Langue Fran\u00e7aise”) is the book ” Ces bons docteurs!” written by Gyp (Sibylle Gabrielle Marie Antoinette Riqueti de Mirabeau) in 1892.<\/p>\n
![\"\"](\"..\/..\/home2005\/art\/raplapla\/HF-raplapla-drawing.jpg\")
<\/p>\n","protected":false},"excerpt":{"rendered":"
The piece is to combines the word with a specific font and a visual appearance that supports the word in its meaning. And on the other hand makes absolutely clear that this word is not an commercial advertising. <\/p>\n